Linda Lamouroux

A 20-year career in sales and marketing, including my work within the media, gave birth to the creation of Pathways Integrated Marketing 10 years ago. Broadcast Promotions Management and Sales Account Management with radio stations CHYM FM and CKGL in Kitchener Waterloo, Ontario and CHUM affiliates CFRA and KOOL FM in Ottawa, Ontario, provided the inspiration for me to broaden my horizons.

Our work with health and sport related promotion and social marketing has been a great source of satisfaction for me. Providing an opportunity for us to make a difference in our communities and help encourage people toward balance and wellness.

Although our client base is varied throughout all sectors, our company has developed and honed a particular talent for social marketing programs and creative marketing strategies for small to medium sized organizations and businesses. A particular strength is in working closely with owners and managers to provide them support through consulting, brainstorming and planning strategies; contributing and providing support, with an outside perspective. In many cases, owners and managers can feel isolated and alone as they plot their course. We can be both a champion and an antagonist to their approach and to provide the extra enthusiasm and energy to help bring nourishment to their vision.